Best Odds Guaranteed On UK Horse Racing

Getting The Best From Bookmakers Offering Best Odds Guaranteed On UK Horse Racing

What Does Best Odds Guaranteed Mean?

Best Odds Guaranteed is a Bookmaker Concession designed to attract additional business in a highly competitive marketplace. Similar to those regular offers on Yankees and the like or returned stakes for a 0-0 on certain football markets it is a headline grabber that is cost-effective to the bookmaker – as long as their clients are not long-term winners.

In short, BOG is a special perk or offer providing extra value to punters over an above what may be deemed normal bookmaker behaviour.

The key premise of Best Odds Guaranteed is that if you take an early price on a horse which later drifts out to a Starting Price in excess of what you originally bet it at , the bookmaker will pay you out at the higher odds.

Here is an example…..

You use a bookmaker offering BOG and back an outside at 10/1 early price in the morning in a £10 win bet.

Unfancied on course the price drifts out to 12/1 Starting Price.

Normally your winning pay-out would be slightly soured by the fact that having taken that early price you have cost yourself that additional £20.However, the good news for you is that as this is a BOG bookie, you get paid out at the bigger price 12/1 SP after all.

Had you used a bookmaker NOT offering BOG odds you would only have gotten 10/1.


What Are The Key Upsides of BOG?


A – Bigger long term winnings for you as you will often be picking up extra winnings when your selections happen to drift later in the day.

B – Less mental anguish. There is no more vacillating over the merits (or not) of taking an early price as you know you have insurance if it drifts out later and a better early prices if it is backed down further.

Which Bookmakers Offer BOG ?


I would class a proper BOG Bookmaker as one who offers BOG on all early prices AND all live show prices with no silly extra small print and no ifs or buts.


The following eight bookmakers websites fit into this category:


1 – William Hill

2 – Paddy Power

3 – Victor Chandler

4-  Stan James

5 – Coral

6 – Bet365

7 – Boylesports

8 – Bet Internet


Also worth noting are:

9 – Ladbrokes  ( but BOG only applies after 12 noon )


10 – Betfred ( but BOG offer stops after first live show )

My personal plea to Ladbrokes and Betfred .. Come on guys get with the programme and give us a BOG offer that applies across all early and live show prices. Make life simpler and more enjoyable for your customers and come into line with what us punters have come to expect a BOG bookmaker to offer as standard.

NB We will try and keep this page up to date with the latest information on best odds guaranteed bookmakers. Feel free to contact us if you spot a change in an existing provider or hear news of a new bookmaker deciding to offer BOG prices on horse racing.


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